500 days of Telegraph
Within the Customer department, my task was to optimise how the brand engages with its audience and make sure that our initiatives had the best possible returns. For that purpose I was given the opportunity to build up and manage a team of creatives/designers to work together with the key stakeholders across all the diversified sectors, Editorial, Subscriptions, Events, Travel and Commerce.
By 2023, The Telegraph aims at harbouring one million subscribers and ten million registered users, an agressive ambition that requires an update on how we engage with our audience to promote our initiatives.
Experience
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Subscriptions
‘Trusted opinions’ is an experiential created to demonstrate the true benefits to become a subscriber, political, financial, sports, cultural and societal insights from some of the world’s best analysts and specialists at the reach of the hand.
Snap a topic, share on social media and get insights on the subject, it can be a quote, an article, access to a premium newsletter, a photo gallery, a video... different every time.
Subscriptions
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Getting all teams onboard (Marketing, Performance Marketing, Research, Datas & Insights, CRM and SEO), we tested dozens of iterations combining branding, messaging, iconography and offers to learn how to balance the pace between a sense of urgency on the offers and raise brand awareness.
Getting rid of the URLs on all print materials and replace them with keywords to use on search engines.
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Tone of voice
Getting all teams onboard (Marketing, Performance Marketing, Research, Datas & Insights, CRM and SEO), we tested dozens of iterations combining branding, messaging, iconography and offers to learn how to balance the pace between a sense of urgency on the offers and raise brand awareness.
Getting rid of the URLs on all print materials and replace them with keywords to use on search engines.
